{"id":9065,"date":"2026-01-19T09:10:04","date_gmt":"2026-01-19T09:10:04","guid":{"rendered":"https:\/\/bangbang.md\/?p=9065"},"modified":"2026-01-19T09:29:48","modified_gmt":"2026-01-19T09:29:48","slug":"mediul-online-ne-modeleaza-creierul-sa-reactioneze-nu-sa-gandeasca","status":"publish","type":"post","link":"https:\/\/bangbang.md\/ru\/2026\/01\/19\/mediul-online-ne-modeleaza-creierul-sa-reactioneze-nu-sa-gandeasca\/","title":{"rendered":"Mediul online ne modeleaz\u0103 creierul s\u0103 reac\u021bioneze, nu s\u0103 g\u00e2ndeasc\u0103"},"content":{"rendered":"

Atunci c\u00e2nd ne g\u00e2ndim la dezinformare, avem tendin\u021ba s\u0103 credem c\u0103 suntem de partea corect\u0103 a ecranului.<\/em> Prad\u0103 acestui fenomen sunt ceilal\u021bi<\/em>. Cei mai pu\u021bin informa\u021bi, mai pu\u021bini aten\u021bi, mai u\u0219or de influen\u021bat.<\/em> Totu\u0219i, problema nu \u021bine doar de c\u00e2te informa\u021bi suntem, dar \u0219i de felul \u00een care suntem modela\u021bi s\u0103 percepem lumea din jurul nostru. Ceea ce ne scap\u0103, este modul \u00een care percep\u021bia lumii a fost deja modelat\u0103 de cultur\u0103, de contextul social, de credin\u021bele noastre \u0219i, \u00een ultimele decenii, tot mai mult de noile tehnologii.<\/p>\n\n\n\n

Toate aceste medii influen\u021beaz\u0103 nu doar ceea ce vedem, ci cum vedem. De exemplu, re\u021belele sociale nu sunt doar un canal de comunicare a\u0219a cum suntem obi\u0219nui\u021bi s\u0103 credem, ci o tehnologie care ne modeleaz\u0103 limbajul, ritmul conversa\u021biilor, reac\u021biile emo\u021bionale \u0219i chiar felul \u00een care g\u00e2ndim.<\/p>\n\n\n\n

Dezbaterile despre riscurile utiliz\u0103rii re\u021belelor sociale rar ne transform\u0103 obiceiurile de utilizare a acestor tehnologii. Iar acest fapt nu ne face mai slabi sau mai u\u0219or de p\u0103c\u0103lit, ne face umani. Pentru c\u0103, de fapt, suntem mereu \u00een preajma unor medii care ne influen\u021beaz\u0103 percep\u021bia, vrem sau nu.<\/p>\n\n\n\n

Solu\u021bia nu este panica sau ne\u00eencrederea, dar aten\u021bia con\u0219tient\u0103 \u0219i \u00een\u021belegerea mediilor \u0219i tehnologiilor \u00een care tr\u0103im. \u00cenainte ca s\u0103 vorbim despre dezinformare, AI, deepfake-uri, este necesar s\u0103 \u00een\u021belegem ceva fundamental. Nu doar con\u021binutul conteaz\u0103, dar \u0219i mediul cu care intr\u0103m \u00een contact.<\/strong> Nu doar ceea ce vedem, dar \u0219i cum suntem f\u0103cu\u021bi s\u0103 vedem. Nu doar ceea ce sim\u021bim, dar \u0219i cum suntem modela\u021bi s\u0103 sim\u021bim.<\/strong><\/p>\n\n\n\n

Aceasta este sensul ideii lansate de Marshall McLuhan, \u00een cartea sa \u201eMediul este mesajul.\u201d Ecranul telefonului nu este doar un suport pentru informa\u021bie, este o form\u0103 de realitate \u00een sine care ne schimb\u0103 aten\u021bia, emo\u021bia, ritmul. Internetul, \u00een sens larg, nu este doar un instrument, dar un spa\u021biu care ne modeleaz\u0103 mintea \u00een moduri la care nu ne g\u00e2ndim \u00een mod con\u0219tient.<\/p>\n\n\n\n

\u00cen\u021belegerea felului \u00een care mediile ne modeleaz\u0103 percep\u021bia realit\u0103\u021bii este primul pas spre o via\u021b\u0103 con\u0219tient\u0103. F\u0103r\u0103 aceast\u0103 \u00een\u021belegere orice discu\u021bie despre adev\u0103r, manipulare or rezilien\u021b\u0103 este superficial\u0103.<\/p>\n\n\n\n

Dar ce \u00eenseamn\u0103, de fapt, s\u0103 fii modelat? Cum are loc aceast\u0103 influen\u021b\u0103?<\/h2>\n\n\n\n

Fiecare dintre noi tr\u0103ie\u0219te \u00een preajma unei lumii<\/em>. Milenii \u00een urm\u0103 aceast\u0103 lume era modelat\u0103 de oralitate. Informa\u021bia era transmis\u0103 prin intermediul pove\u0219tilor, prin vocea celuilalt. Apoi a ap\u0103rut alfabetul, iar mai t\u00e2rziu tiparul care a schimbat radical modul \u00een care percepem timpul, autoritatea \u0219i informa\u021bia. Cuv\u00e2ntul scris a adus o nou\u0103 ordine – liniar\u0103, vizibil\u0103. TV-ul \u0219i radioul au dus la suprema\u021bia imaginii. Internetului, \u0219i mai t\u00e2rziu re\u021belele sociale au descompus aceast\u0103 ordine \u0219i au creat un al mediu: instant, simultan \u0219i accelerat.<\/p>\n\n\n\n

Dac\u0103 \u00eenainte mediul dominant era social, tr\u0103it \u00een contact direct cu ceilal\u021bi, ast\u0103zi este unul tehnologic \u0219i informa\u021bional. Ecranul nu mai este doar o fereastr\u0103 c\u0103tre lume, a devenit lentila prin care vedem lumea. O lentil\u0103 care ne solicit\u0103 v\u0103zul \u0219i emo\u021biile, nu g\u00e2ndirea sau corpul.<\/p>\n\n\n\n

Nu mai tr\u0103im doar \u00eentr-o realitate fizic\u0103, ci \u0219i \u00eentr-un mediu digital simultan unde totul este fragmentat, aten\u021bia noastr\u0103 fiind capitalizat\u0103. Fiecare notificare solicit\u0103 o reac\u021bie. Rareori avem timp suficient pentru reflec\u021bie \u0219i ajungem s\u0103 nu mai \u00een\u021belegem ce ni se \u00eent\u00eempl\u0103 cu adev\u0103rat. Aceasta se \u00eent\u00e2mpl\u0103 din cauza c\u0103 re\u021belele sunt f\u0103cute s\u0103 activeze reac\u021bii emo\u021bionale rapide nu procesul de g\u00e2ndire.<\/p>\n\n\n\n

De exemplu, titluri c\u00e2rlig, cunoscute \u0219i sub numele de hook-uri, sunt g\u00e2ndite pentru a ne atrage aten\u021bia. O form\u0103 subtil\u0103 de manipulare a percep\u021biei prin accentul emo\u021bional. \u201eAlerta meteo: cod ro\u0219u…\u201d\/ \u201e\u0218OCANT\u201d sau \u201eFamilia tradi\u021bional\u0103 va disp\u0103rea din cauza c\u0103s\u0103toriilor gay\u201d \/ \u201eVaccinul schimb\u0103 AND-ul\u201d \/ \u201eUE ne va duce \u00een r\u0103zboi\u201d – aceste afirma\u021bii prind tocmai pentru c\u0103 se leag\u0103 de frici preexistente, anxietate sau mecanisme de g\u00e2ndire autoamatizate. Astfel ni se cere s\u0103 sim\u021bim urgen\u021ba, s\u0103 reac\u021bion\u0103m, s\u0103 d\u0103m click s\u0103u s\u0103 r\u0103m\u00e2nem p\u00e2n\u0103 la cap\u0103tul \u00eentr-un video. Aten\u021bia noastr\u0103 este moneda de schimb, iar declan\u0219atorul emo\u021bional devine strategie de engagement.<\/p>\n\n\n\n

Studiile recente au ar\u0103tat c\u0103 titlurile emo\u021bionale au de dou\u0103 ori mai multe \u0219anse s\u0103 fie accesate indiferente de calitatea con\u021binutului. Iar asta spune ceva esen\u021bial despre cum suntem modela\u021bi s\u0103 reac\u021bion\u0103m nu s\u0103 \u00een\u021belegem. <\/strong><\/p>\n\n\n\n

Acest lucru nu se \u00eent\u00e2mpl\u0103 doar prin fric\u0103 sau ur\u0103. Emo\u021biile de pl\u0103cere, validare \u0219i senza\u021bia de a fi conecta\u021bi sunt utilizate \u0219i ele frecvent. Fiecare reac\u021bie ne ofer\u0103 o doz\u0103 de dopamin\u0103, o recompens\u0103 rapid\u0103, care ne face s\u0103 revenim. Aceast\u0103 dopamin\u0103 rapid\u0103, fragmenteaz\u0103 percep\u021bia \u0219i ne men\u021bine \u00eentr-o stare de reac\u021bie continu\u0103, f\u0103r\u0103 distan\u021b\u0103 critic\u0103. \u00cen acest ritm alert devine tot mai greu s\u0103 facem diferen\u021ba \u00eentre ceea ce sim\u021bim \u0219i ceea ce \u00een\u021belegem.<\/p>\n\n\n\n

Informa\u021bia este pretutindeni, totu\u0219i claritatea lipse\u0219te. Suntem afecta\u021bi de st\u0103ri emo\u021bionale declan\u0219ate artificial \u0219i \u00een acest context percep\u021bia realit\u0103\u021bii nu mai este un act de g\u00e2ndire, ci o func\u021bie reactiv\u0103. O astfel de percep\u021bie devine vulnerabil\u0103 \u0219i un teren perfect pentru dezinformare.<\/p>\n\n\n\n

Aceast\u0103 vulnerabilitate nu este doar psihologic\u0103, este \u0219i structural\u0103. Este rezultatul modului \u00een care a fost construit mediul digital – simultan, fragmentat \u0219i suprasaturat – \u00een care nu mai suntem creatori ai lumii, ci simpli consumatori reactivi.<\/p>\n\n\n\n

\u00cen aceast\u0103 stare suntem u\u0219or de modelat. Nu pentru c\u0103 nu \u0219tim, ci pentru c\u0103 nu mai avem timp de g\u00e2ndire. Iar c\u00e2nd nu mai avem timp de g\u00e2ndire devenim predictibili prin emo\u021biile noastre. \u00centr-un mediu construit pe reac\u021bie, mesajele care declan\u0219eaz\u0103 fric\u0103, furia sau ne\u00eencrederea se r\u0103sp\u00e2ndesc mai u\u0219or dec\u00e2t cele care cer g\u00e2ndire, iar la intersec\u021bia realit\u0103\u021bii digitale cu cele fizice nu mai facem diferen\u021ba \u00een ceea ce este real \u0219i ceea ce este indus. Iar asta nu \u00eenseamn\u0103 sl\u0103biciune, ci doar c\u0103 tr\u0103im \u00eentr-o mediu \u00een care suntem modela\u021bi s\u0103 reac\u021bion\u0103m, nu s\u0103 g\u00e2ndim.<\/p>\n\n\n\n

\n\n\n\n

Acest material face parte din seria editorial\u0103 realizat\u0103 \u00een cadrul proiectului \u201eCre\u0219terea rezilien\u021bei societale \u00een era dezinform\u0103rii \u0219i a deepfake-urilor generate de AI\u201d, implementat de A.O. Media Cub \u0219i sus\u021binut financiar de Ambasada Regatului \u021a\u0103rilor de Jos la Chi\u0219in\u0103u, prin intermediul Centrului de Resurse Juridice din Moldova (CRJM).<\/p>\n\n\n\n

Con\u021binutul acestui material reflect\u0103 exclusiv punctul de vedere al autorului \u0219i nu reprezint\u0103 \u00een mod necesar pozi\u021bia finan\u021batorilor.<\/p>","protected":false},"excerpt":{"rendered":"

Atunci c\u00e2nd ne g\u00e2ndim la dezinformare, avem tendin\u021ba s\u0103 credem c\u0103 suntem de partea corect\u0103 a ecranului. Prad\u0103 acestui fenomen…<\/p>","protected":false},"author":3,"featured_media":9093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[186,178],"tags":[],"class_list":["post-9065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-despre-oameni","category-queer-proud"],"yoast_head":"\nMediul online ne modeleaz\u0103 creierul s\u0103 reac\u021bioneze, nu s\u0103 g\u00e2ndeasc\u0103 - BANG-BANG<\/title>\n<meta name=\"description\" content=\"\u00cen aceast\u0103 stare suntem u\u0219or de modelat. Nu pentru c\u0103 nu \u0219tim, ci pentru c\u0103 nu mai avem timp de g\u00e2ndire. 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